Creative Riff

Creative Riff is an experiential marketing agency that designs live events and brand activations, with much of its work built around television series. Each project starts from research into the brand, and the team then turns that into an event or experience meant to leave a lasting impression on audiences.

What Creative Riff offers

• Live brand activations — themed installations and fan events, such as FX's exhibition and a Castle Rock bed and breakfast for Hulu at San Diego Comic-Con 2018.
• Virtual and at-home experiences — online activations such as FX Unlocked, run during the at-home edition of Comic-Con.
• Single-market consumer events — local pop-ups like the Atlanta Ice Block Party for FX.
• Technology and social media tie-ins — activations that use music, audio, technology and social channels.

Who it works with

Its listed projects are for entertainment brands and networks, including ABC, FOX, FX and Hulu, promoting shows such as The X-Files, American Horror Story, Last Man Standing and The Golden Bachelor.

Key facts

• Recognition: several industry awards and finalist places, covering virtual consumer activations and single-market events
• Team: led by a founder, with a head of client services and a finance lead