ContentMX

ContentMX runs PartnerOn, a platform that helps technology vendors, distributors and channel partners market every week and act on buyer signals. It turns existing and vendor-supplied content into campaigns, then uses AI to show sellers which accounts are active and what to do next.

Services

• Weekly campaign engine: email, LinkedIn, social and blog campaigns published each week from ready content.
• Buyer intent signals: tracking how prospects engage with campaigns to spot accounts that are in the market.
• Territory intelligence: weekly reports on active accounts and the topics buyers are researching.
• AI prescriptions: guidance on who to call, what to send and when, including drafted next steps.
• Prospect discovery: finding contacts that fit an ideal customer profile and enriching existing records.
• CRM integration: links to HubSpot, Salesforce, Dynamics and other systems.

Who it works with

It serves vendors, distributors and channel teams, plus partners ranging from small firms to large enterprises, including IT, cloud and managed service providers. Distributor content marketplaces for Arrow and TD SYNNEX run on its platform.

Key facts

• Platform: PartnerOn
• Content streams: more than 50 vendor content streams