Content Copywriting

Content Copywriting now operates under the name Content Rebels, an Australian content marketing agency led by founder and senior strategist Sarah Spence. Its work centres on search: planning and writing content so that brands show up in Google results and are cited by AI platforms, with a focus on B2B lead generation.

Services

• Search-First Growth Framework: the agency's own method, which clients can buy as a full cycle or in parts.
• Search and AI visibility strategy: mapping how audiences search on Google and AI tools, then planning content to earn citations.
• SEO content: keyword research, website copy, blog articles and authority building.
• B2B thought leadership: interviewing a client's in-house experts and turning their knowledge into reports and other assets.
• AI brand monitoring: tracking how a brand appears across AI platforms and correcting wrong information.
• Training: SEO and content training for in-house teams.

Clients

The agency mainly serves B2B brands. A past project for Nexba, an Australian sugar-free soft drink maker, focused on growing organic traffic through SEO-led editorial.

Key facts

• Based in: Australia
• Led by: Sarah Spence, founder
• Team: a core group of content managers plus a network of specialist marketers, including former journalists
• Award: won a New South Wales content marketing campaign award at the 2022 AMI Awards