Fluency Health

Fluency Health is a digital marketing agency that specialises in hospital and health system websites. It shapes site content and journeys around how patients choose care, with the goal of attracting and keeping patients.

What Fluency Health does

• Hospital website redesign: building sites around patient language, decision steps and conversion points for each service line.
• Website mergers: combining the sites of merging health systems while keeping the strongest content and the search ranking each has built up.
• Patient acquisition and retention: using patient decision paths to reach healthcare decision makers.
• Strategic planning: plans to reach business goals and spot new performance opportunities.
• Extra capacity: skills and resources that in-house teams lack, to deliver priority projects on time.

Who it serves

The agency works with hospital systems, often alongside their internal marketing teams and existing vendors. It looks for ways to complement each system's technical platforms and partners.

Key facts

• Sector: hospitals and health systems
• Experience: more than 20 years in consumer marketing, with past work for brands such as Ford, Dell and Samsonite