Fluency Health

Actions speak louder than surveys

Merging Hospital Systems?

Don’t Sacrifice Years Of Investment. Mature hospital websites represent years of investment in robust, structured content, often with years of acquired SEO equity That means that mergers between systems automatically present huge risks and opportunities:

• Opportunity: A well-planned process will not only consolidate the strongest content and features from them all, but also transfer and combine the collective SEO equity they’ve earned over years
• Risk: Picking one website as the “winner” in a merger may seem the simplest approach, but it also means abandoning years of investment and SEO equity

Our extensive experience in merging hospital websites allows us to help our clients quickly and efficiently consolidate partner websites into a single whole that is larger than the sum of its parts

Leveraging patient decision paths to better serve your market’s healthcare decision makers

Working With Client Teams

Many of our clients already have capable in-house marketing teams and vendor partners Most often we are engaged to identify and leverage new performance opportunities, create strategic plans to accomplish business goals, provide skills that fall outside our client’s capabilities, or boost capacity to bring priority projects in on time

A Focus On Partnership

Each hospital system has a unique combination of vendor partners, technical platforms and in-house capabilities Fluency Health works hard to find the complimentary opportunities these partnerships can create

Learn More About Working With Fluency >>

What if you could do a better job serving your most important audiences?

More Than 20 Years Consumer Marketing Experience

When your web strategy and execution plans are based on 20 years of best practices with companies like Caesar’s Entertainment, Ford, Samsonite and Dell, they are focused more squarely on business outcomes than marketing activities They also tend to be inherently much easier for management to support