Considered Content

Considered Content is a B2B marketing agency built around thought leadership. It helps firms selling complex products set out a distinct point of view, turn it into research and content, and put that content in front of buyers. The agency describes its approach as helping clients win on ideas rather than on budget.

What Considered Content offers

• Thought leadership strategy — finding the issues customers care about and shaping a clear position on them.
• Content creation — research reports, ebooks, technical guides, white papers, explainers and video.
• Amplification and demand generation — campaigns that get content seen and move prospects through long sales cycles, including ABM and lead nurturing.
• Brand and positioning — B2B brand strategy and identity design.
• Websites and sales tools — content hubs, microsites, brochures, email and landing pages.
• Playbooks — customisable plans for common thought leadership campaigns.

Who it works with

It works with technology, manufacturing and professional services businesses in Europe and North America, from global groups to niche brands. Past clients named on its site include Sony, Munich Re, Acquia, NewTek, Dynacast and MW Industries.

Key facts

• Based in: UK
• Focus: B2B thought leadership and content marketing