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Content Marketing Agency

Catapult PR-IR

Boulder public relations agency for B2B software firms, specialising in narrative messaging and DevOps markets

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About Catapult PR-IR

Catapult PR-IR is a public relations agency for business-to-business technology companies, with an office in Boulder, Colorado. It is known for work in the Agile and DevOps software markets, starting with the launch of Rally Software in 2004. Its central method is Strategic Narrative Marketing, which shapes a company's story around where its industry is heading.

Products and services

  • B2B tech PR: public relations for enterprise software firms, from software delivery to IT security and management.
  • Strategic narrative workshops: sessions that produce a messaging framework and company narrative.
  • Narrative benchmarking: an assessment of a firm's current story, backed by a downloadable guide.
  • Category positioning: support for companies building a new market category or reviving an existing one.

Who it serves

Enterprise software companies. Past clients include Agile Alliance, CloudBees, ThoughtWorks, Tasktop, CollabNet VersionOne, IT Revolution, Electric Cloud, DevOps Institute and CorSource.

Key facts

  • Based in: Boulder, Colorado
  • First notable launch: Rally Software, 2004
  • Specialism: Agile and DevOps software markets

Profile written by TrustList from the business's own published information, Sep 2026.

Categories & features

Rankings

As of 2026-10-07. Organic ranks only; sponsored placements are never ranks.

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