CaraNaWeb Digital

CaraNaWeb Digital helps brands grow across borders by joining marketing, technology and language services under one team. Running since 2005, it takes on national and international projects and uses a hybrid set-up with a worldwide network of professionals.

What CaraNaWeb Digital does

• Multilingual and performance marketing: building and tuning ad campaigns on Google, Meta, Discord, TikTok and LinkedIn by region and language, with conversion funnels for each market.
• Audience and KPI analysis: segmenting international audiences and tracking cost per click, cost per acquisition and return.
• Content marketing and copywriting: creative copy for campaigns and channels.
• Global digital presence: managing a brand's online footprint in several countries.
• Global brand strategy: consulting on how a brand should present itself abroad.
• Websites, translation and localisation: building sites and platforms and adapting content technically and culturally.

Who it serves

The agency serves clients in health, retail, education and finance across many countries. Names it lists include FGV, Petrobras, Expedia and several large technology platforms, along with language-industry firms such as RWS Group, Pangeanic and Translated.

Key facts

• Founded: 2005
• Working model: Hybrid team with a global network of specialists
• Services span: Marketing, development and localisation