Brucey

Brucey | Industrial Marketing is a niche consultancy, led by David Leahy, that acts as a strategic marketing partner or virtual CMO for industrial companies. It helps business-to-business SMEs sharpen their growth plans and organise how marketing, sales and customer service go to market together.

What Brucey | Industrial Marketing does

• Strategic marketing plans: analysis, strategy and tactical planning tailored to the business.
• Marketing assessments: reviewing performance to find issues, gaps and opportunities.
• Launch and expansion planning: preparing new products and services and assessing entry into new industries or regions.
• Merger and acquisition support: auditing businesses and planning growth around a deal.
• Systems and process work: CRM set-up, software integration and optimising sales and service processes.
• Outsourced marketing manager: ongoing senior support and campaign delivery guidance.

Who it serves

Clients are owner-led industrial SMEs in manufacturing, engineering and construction, usually with small in-house marketing teams and busy leaders who want an outside sounding board.

Key facts

• Leadership: David Leahy
• Experience: over 20 years and more than 50 brands
• Focus: industrial B2B companies only