Brucey | Industrial Marketing

Our full range of marketing services for the industrial sector

Strategic marketing plans Bespoke analysis, strategy and tactical planning consulting

Assess your marketing performance Identify issues, opportunities and gaps

Marketing systems audit, scoping, onboarding and support

Optimise key business and customer-related processes Project and campaign delivery support and guidance An outsourced marketing manager to support your business growth goals

Who Uses Our Services?

Businesses in need of more strategic marketing expertise, guidance & support

Our clients are led by the owners and/or a leadership team with a solid grasp on business management Yet these managers are generally time-poor and would benefit from having someone outside the business to:

• shape the strategic framework
• be a sounding board for management
• deliver a cohesive marketing plan
• guide the marketing initiatives
• review and optimise performance Most industrial businesses have limited in-house marketing resources Sometimes they have a senior marketer to lead their marketing, yet this person is regularly swamped by operational demands In such cases, they and their team can benefit from another senior marketer to:
• collaborate with on project planning
• bounce ideas and provide expertise
• help them get out of the weeds and be more strategic
• ensure momentum on the priority initiatives

3 marketing truths that define us

#1  Marketing is the whole business, as seen from the point of view of its final result, i e the customer #2  Marketing is more than just “digital" and promotional activity #3  Marketing is not shoot-from-the-hip tactics

The State of Industrial Marketing

Industrial businesses need robust marketing strategy more than most

The average industrial business tends to lag behind other sectors when it comes to marketing capability Subsequently marketing is less impactful, out of sync with sales, and marketing effectiveness is often not able to be measured well

In an increasingly complex and digitised world, it is more important than ever for businesses to understand their market, structure a strong brand position and develop a strategy for success

There's an upside though!