Brand Wise

About Brand Wise

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Here are some of the outstanding brands we are privileged to assist.

Brand Wise uses a combination of consumer insights, research, proprietary brand planning, marketing and advertising to add meaning to brands We spend much of our time with brands that engage women Women are the ultimate consumer with 85% of all brand purchases Even B2B brands are becoming more cognizant of workplace gender, now that 50% of the workforce is composed of women

Research is home base It’s where we like to start We conduct our own qualitative, quantitative, one-on-ones, in-store observations, usability tests and more to get at what brand fans want

We are famous for our brand workshops where we drink strong coffee, eat Post-It notes and serve up our version of brand profiles, affectionately called fried eggs Workshops are a time for discovery, consumer insights, inspiration and distillation of message They help provide insight for strategic plans

THE CULTURE OF CREATIVE.

Big beautiful brand identities, attention grabbing campaigns, and persuasive content are all part of living a culture of impactful creative It all starts with an idea, just one great big idea

Brand Engagement Workshops start with tons of Post-It notes and end with a beautiful Brand Strategy

Jamie’s prior experience includes roles as chief planning officer and partner at major advertising agencies where she created highly successful planning programs for the agency

Jennifer is a 20-year direct marketing veteran and has managed email and direct mail campaigns for numerous companies in industries including financial services, healthcare, and education Her strengths are data targeting, email automation, and performance tracking

Sheila has a natural curiosity that has served her well during a 20+ year career in primary research design and analysis Oh, and Sheila has earned the Professional Research Certification at the Expert level from the Marketing Research Association! Video Producer / Cinematographer Mike provides interactive experiences using video and digital His experience in marrying web, broadcast and place-based media allows him to understand the needs for today’s brand touchpoints

Marla is a writer, editor and marketing communications professional with more than 20 years of experience helping people and companies sound like themselves-only better

Brian Bruzewski’s background includes working as an art director and designer for over 20 years This unique perspective not only informs his image compositions but means he also knows what works

85% of brand purchases are made by women but 90% of them don’t think brands understand them Learn more about marketing to women with our Lipstick Economy podcast

If you are coming to see us, we are located in the happening Melrose area in Nashville, Tennessee Our office is at 2535 Franklin Road Parking and the entrance to the office is on the deck level above M L Rose Craft Beer & Burgers

2535 8th Avenue South Suite 201 Nashville, TN 37204 Office 615 341 3624 Fax 615 327 7670 If you’d like someone from Brand Wise to speak at your next event, drop us a note to see if we’re a fit for you