Brand Wise

Brand Wise is a branding and marketing consultancy that national and regional clients bring in during times of change, such as a repositioning, a new brand, a refresh or a fresh marketing push. Much of its work concerns brands that sell to women, and it grounds each project in its own consumer research.

What Brand Wise offers

• Consumer research — qualitative and quantitative studies, one-to-one interviews, in-store observation and usability testing.
• Brand engagement workshops — working sessions that turn discovery and insight into a written brand strategy.
• Brand planning and positioning — strategy for new brands and refreshes of existing ones.
• Creative and campaigns — brand identities, advertising campaigns and persuasive content.
• Media and outreach — events, retail displays, billboards, websites, newsletters, online media and video.
• Direct marketing — email and direct mail campaigns with data targeting and automation.

Who it works with

The team lists experience in healthcare, hospitality, non-profit, retail and B2B. Past work covers CareNow urgent care clinics, Gigi's cupcakes, the HCA Hope Fund, VanStar and Southerland bedding.

Key facts

• Team: specialists in planning, direct marketing, research, video production and writing
• Certification: a team member holds the Marketing Research Association's Professional Research Certification at Expert level