Booreiland

Booreiland now continues as Clarify, a studio specialising in information design. It mixes consultancy, design and technology to present complicated information in a form people can grasp quickly and act on, useful when an organisation needs support for a change or wants to introduce something new.

Services

• Information design: turning dense data and complex subjects into visual explanations.
• Digital strategy: shaping how information and services should be delivered online.
• UX and UI design: interface and user journey design for web apps and native apps.
• Web development: building rich web applications and websites.
• Branding and visual identity: style development and communication materials.

Who it works with

Its recent work covers public and security bodies as well as businesses. Examples include the visual identity and materials for the 2025 NAVO summit, made with Ontwerpwerk, and a web application mapping the digital infrastructure of the Netherlands. Earlier Booreiland projects included a finance app giving users an overview of their financial health and an e-commerce user journey.

Key facts

• Now trading as: Clarify
• Notable project: NAVO summit 2025 identity