Black Lab Digital, LLC

At Black Lab Digital, what we hear often is something like, “My boss says we need an app,” or, “Can you get us on XYZ social media?” We’re not going to prescribe you join TikTok if that doesn’t make sense for your budget and target audience

We pride ourselves in taking the time to properly diagnose your objectives, target audience, resources, and budget parameters before making recommendations

The beauty of having worked hands-on in the digital marketing space for as long as we have is that a) we have the experience to back up our recommendations with quality work and b) we know who to call when the job requires another level of expertise

At Black Lab, we’re able to harness the big picture thinking and turn it into actionable programs that can either be handled in-house, by a trusted third party, or — if your resources allow — internally at your organization

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half ” - John Wanamaker (1838-1922) Ol’ Johhny Wannamaker was onto something a hundred years ago We suppose he was speaking of ads his department store was placing on the carriages and dirigibles of the 19th century, but it partly still resonates today

Having said that, the digital marketing of the past two decades has turned reporting and accountability on its head Realtime dashboards, marketing automation and a whole cottage industry of data analysis allow us to identify and amplify what’s working, or optimize what requires improvement

• Vendor and Platform Vetting
• Email & Programmatic Marketing
• Paid Social and Display Advertising Strategy
• Website Assessment, Optimization, and Development
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)

Senior Digital Marketing Strategist

Connect with Mitch on LinkedIn or Twitter

The inspiration for our firm name comes from Lily, who was a Black Lab/Dalmatian mix and our first family dog Loyal, hard-working, and energetic were just some of her qualities with which we can identify Chewing on furniture? Not so much