Black Lab Digital, LLC

Black Lab Digital, LLC has advised organisations on digital strategy since 2001. It studies a client's goals, audience, resources and budget before recommending anything, and then turns that plan into programmes that the client, a partner or the firm itself can run.

Services

• Digital strategy: planning grounded in marketing basics and matched to each client's aims.
• Vendor and platform vetting: help choosing tools, platforms and outside suppliers.
• Email and programmatic marketing: email programmes and automated media buying.
• Paid social and display: strategy for paid social media and display advertising.
• Websites and search: site assessment, optimisation and development, plus SEO and search engine marketing.

Who it works with

Clients have ranged from very large companies down to small local practices such as orthodontists' offices. The firm leans on reporting and dashboards to show which activity works.

Key facts

• Founded: 2001
• Name: taken from Lily, a Black Lab and Dalmatian mix who was the founders' first family dog