BCW Global

Now known as Burson, BCW Global is an international communications agency. It helps clients create value through their reputations and keeps reworking how that is done. Its network spans 40 markets and builds on principles set by founder Harold Burson.

What BCW Global offers

• Reputation strategy: plans to strengthen and protect a company's standing.
• Earned media: press and public coverage under its Earned-Plus model.
• Communications counsel: advice for clients through periods of rapid change.
• Campaign creative: ideas such as a beach app built for Trygg-Hansa that blocks phone use except emergency calls.
• Research and client guides: reports on ESG policy, B2B credibility and outreach to particular communities.

Customers and markets

BCW Global advises companies and organisations across many countries, from business-to-business brands to consumer insurers.

Key facts

• Current name: Burson
• Network: 40 markets
• Founder: Harold Burson