Backstory Consulting

Backstory Consulting advises company leaders when a decision could reshape how their brand is seen. Founded and led by Callia Hargrove, it steps in as an outside partner to work out the real problem, bring the right people together and set a clear plan.

Products and services

• Launch strategy: planning brand launches and new offerings.
• Repositioning: reworking how a brand presents itself as its market or audience shifts.
• Reputation support: guidance when a brand is misfiring or carries cultural weight the team struggles to manage.
• Emerging technology: strategy for brands adopting new technology.
• Brand audit: a short, complimentary session for a focused brand question.

Clients

The firm serves founders and senior executives, from early-stage startups to large global brands.

Key facts

• Founder: Callia Hargrove, also chief executive
• Engagements: short audits and longer projects for major transitions