Avid Demand

Avid Demand is a B2B marketing agency that has worked with business-to-business marketers since 1999. It plans and runs digital programmes covering the whole buying cycle, from awareness and traffic through lead nurture to new customers. Clients get a performance dashboard reporting results, keep ownership of the assets produced, and work only with senior staff.

What Avid Demand offers

• Marketing strategy — a digital roadmap built around the client's goals, audience and industry, with measurable targets.
• SEO — search optimisation programmes to raise visibility, traffic and leads.
• Paid media — paid search, social, remarketing, display, video, programmatic and content syndication.
• Content marketing — blogs and downloadable assets that support search and lead generation.
• Conversion optimisation — testing to turn more visitors into leads.
• Demand programmes — lead generation, marketing automation, lead nurture and account-based marketing.

Who it works with

Avid Demand works with B2B companies and their marketing teams, including those moving away from running digital programmes in-house.

Key facts

• In business since: 1999
• Staff: senior practitioners with 15 or more years of experience
• Reporting: dashboards with executive summaries, analysis and recommendations