Cosmos Start Consultants

Search-led online marketing from Dubai

Cosmos Start Consultants, trading on the web under the name Cosmos Star Consultants, operates from Dubai, building websites and running online marketing. Its pitch rests on search engine optimisation, with design, content, social media and paid advertising around it. The firm calls itself a leading SEO company in the city, and it works for brands wanting more website visitors and a higher share of them converted into customers.

Why it puts search first

The firm opens with a plain argument. Most people do not look at search results beyond the first page or two, and it says many SEO firms in Dubai lack the precision to get a site onto that first page. It states that at least eighty percent of visitors reach a website through a search engine, so its aim is to channel that traffic to a client. In its view a good SEO strategy has three jobs: getting a site to the top of the results, keeping it there, and winning leads through it. Its SEO work is split into on-page and off-page optimisation, with case studies shown on its pages.

Websites, search marketing and social media

Web design and development covers business sites meant to work on desktops and web-enabled handheld devices. The firm ties this to a changing market in which consumers hold the power of the web in their hands and competitors multiply. It also offers search engine marketing, meaning paid placement in results. Social media optimisation is explained as interaction-based marketing, sometimes called influence marketing, where the audience can respond to a message rather than just see it.

Content and email

Content creation covers blogs and web pages, and the firm uses the example of a white paper offered to site visitors in exchange for an email address and permission to make contact later as a classic case of content marketing. Email marketing is listed as a direct channel that is simple to manage.

Media buying and planning

Online media buying and planning covers advertising on major search engines and social networks, including Google, Facebook and YouTube, and the selling of banner space on behalf of site owners seeking advertisers. The firm says that without promotion a strong product or service will stay unnoticed, and that its role is to get clients noticed.