814 Interactive

Search and paid ads for small business owners

Philadelphia-based 814 Interactive helps small firms and entrepreneurs with search marketing, paid social and websites, aiming for more traffic, leads and customers. Its services span SEO, pay-per-click, Facebook and Instagram advertising, retargeting, content marketing and website design. The agency says it takes the whole process off a client's hands rather than handing it a list of tasks.

On-page work, links and testing

The agency says it fixes a client's on-page optimization, builds its link strategy, and then monitors the data and tests until traffic, leads and clients come in. It describes its model as performance-based, which means clients carry less of the risk when they hire it. The site says it offers a guarantee of better local rankings, and it calls itself one of very few performance-based partner agencies.

Facebook and Instagram ads

The agency treats paid social as a channel small firms need in order to reach their ideal customers. Its approach includes building an email list, targeting the fans of competitors, reaching people by demographics or by local market, and retargeting visitors to a website. Conversion tracking shows what each new customer or subscriber costs.

It designs and sets up a set of ads, split tests which ones convert best, and then reports on which performed strongest. Its material says the choice of ad format matters, because a mismatch between the format and the goal wastes money.

Local SEO for car dealers and dentists

Alongside its general local SEO work for small businesses, the agency runs dedicated programs for automotive businesses and for dental practices, both presented as separate offers.

Content marketing and social media management

Content marketing includes syndicating blog posts, and the agency also offers social media management and website design. It says it has run Facebook advertising for clients and for its own agency for many years, across campaigns of very different sizes.