80/20 Agency

80/20 Agency is a branding agency that helps founders and brand managers bring a new brand to market within three to six months. Its team mixes millennial and Gen Z creatives with experienced professionals, and it designs brands with the next generation of buyers in mind.

Services

• Brand Bootcamp: a structured programme that works through a company's purpose, strengths and weaknesses before a brand refresh.
• Brand Blitz: a faster route through its branding system.
• Brand refresh and website design: new brand identity carried into a new website.
• Inbound and content marketing: content work to attract and engage customers.
• Training: access to marketing certifications through its Digital Marketer partnership.

Customers and markets

Founders and brand managers launching or refreshing a brand, including government-funded organisations that want to work with a women-owned business. A published testimonial comes from the founder of TriMar Ribbon.

Key facts

• Ownership: women-owned business
• Partnership: certified partner with Digital Marketer
• Extras: a Gen Z Dictionary and a weekly branding newsletter