Cloud Consulting Company

FORWARD

European Salesforce agency implementing Commerce, Marketing and Service Cloud for retailers and B2B firms

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About FORWARD

Salesforce commerce, marketing and service clouds

Built around Salesforce, FORWARD is a digital agency that takes clients from digital strategy through to functional and technical design, then implements Salesforce solutions that let a client's business see each customer as one whole. Its specialists work across the Commerce, Marketing and Service Clouds, and the firm says it has around 100 professionals working on client projects.

The agency describes its approach as pragmatic and creative. It works from strategy through to execution, and it presents Salesforce as the technology of choice because the platform is widely used and offers a set of cloud applications that work across industries and departments. FORWARD says it is one of fifteen global partners selected for the Salesforce B2C Commerce Consulting Partner Advisory Board, which it presents as a way to help shape the platform's direction.

Multi-cloud and headless storefront projects

Its project examples include a personalized digital shopping experience built on several clouds, the transformation of a shoe retailer into an online fashion store, and a rebuilt online store for the retailer vidaXL. Other work includes a multi-cloud build for Neuhaus, an omnichannel and personalization project for the retailer JBC, a campaign and reporting strategy across many brands for D'Ieteren Automotive, and a B2B experience project for the industrial group Sibelco.

The firm also works on headless and composable storefronts for Salesforce Commerce Cloud, as well as on loyalty and omnichannel commerce. Its blog covers subjects such as marketing automation through Account Engagement, which was formerly known as Pardot, and the choice of implementation partner for a Salesforce project.

TrustList summary

FORWARD is a digital agency built around Salesforce. It plans digital strategies, designs functional and technical architectures, and implements Salesforce clouds so clients get a single view of each customer.

What FORWARD offers

Salesforce Commerce Cloud: online stores, including headless and composable storefronts.
Salesforce Marketing Cloud: campaigns, reporting and Account Engagement (Pardot) set-up.
Salesforce Service Cloud: customer service implementations.
Multi-cloud projects: combining several Salesforce clouds for personalised shopping.
Digital strategy and architecture: planning the roadmap and technical design before build.
Loyalty and omnichannel: linking online and offline channels and loyalty schemes.

Clients

Retail and consumer brands such as vidaXL, Neuhaus, JBC and CASA, plus D'Ieteren Automotive and the B2B industrial firm Sibelco.

Key facts

Team: more than 100 professionals
Platform: Salesforce Commerce, Marketing and Service Cloud

Summary written by TrustList from the business's own published information, Nov 2026.

Categories & features

FORWARD rankings

FORWARD is ranked on 3 TrustList rankings: #8 on 1, #25 on 1 and #26 on 1.

Every ranking orders its listings by their reviews, how complete the profile is and the Trust Score. FORWARD has no reviews yet and 3 of the 10 profile details we look for. Where no listing on a page has been reviewed, the order follows the profiles alone.

Cloud consulting company · 3 rankings

#8of 12
Reporting
It is the only one of the 12 here listing advertising and fashion.
Its profile: “Other work includes a multi-cloud build for Neuhaus, an omnichannel and personalization project for the retailer JBC, a campaign and reporting strategy across many brands for D'Ieteren Automotive, and a B2B experience project for the industrial group Sibelco.”
Of the 12 here, 14 also cover cloud and 13 also cover security.
Behind Fastcurve Services, ahead of Goldenore.
#25of 41
Partners
It is one of 3 here listing creative and one of 5 here listing reporting.
Its profile: “FORWARD says it is one of fifteen global partners selected for the Salesforce B2C Commerce Consulting Partner Advisory Board, which it presents as a way to help shape the platform's direction.”
Of the 41 here, 19 also cover medical and 18 also cover financial services; 2 also work in Pune and 2 also work in Dubai.
Behind flugel.it, ahead of General Dynamics Information Technology.
#26of 44
Marketing
It is one of 7 here listing partners and one of 10 here listing analytics.
Its profile: “Its specialists work across the Commerce, Marketing and Service Clouds, and the firm says it has around 100 professionals working on client projects.”
Of the 44 here, 21 also cover information technology and 18 also cover salesforce; 3 also work in California and 3 also work in York.
Behind Forcery Salesforce Consultants New York City, ahead of Fubra Limited.