Cloud Consulting Company

Datarista

Data-as-a-service platform connecting B2B data providers to CRM and marketing automation tools

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About Datarista

Datarista provides a data-as-a-service platform for companies that sell B2B account and contact information. Rather than building a separate integration for each customer, a provider uses the platform to connect its data into the CRM and marketing automation systems its buyers already run, including Salesforce, Microsoft Dynamics, HubSpot, Marketo and Eloqua. The company says a provider can reach the market in weeks, at a fraction of the cost of building custom integrations, by using configuration rather than code.

Matching and updating records automatically

The platform matches a provider's data against a customer's own records, appends the licensed fields and updates them when the provider's data changes. The company says this keeps the customer's business processes supplied with current information. End customers can also look up existing records and create new account or contact entries from within their own tools.

Deployments for different provider needs

Installations can be full or partial files, use standard sets of fields, or take a custom form based on what each customer needs. The company says this can be done without drawing on the provider's own engineers.

Who buys it

Its customers are companies selling business data, who want buyers to use it inside their sales and marketing platforms. The company was founded in 2015 and is based in Rhode Island, and it says it provides real-time data services to national brands. Rhetorik Global bought the company in February 2022.

TrustList summary

Datarista built a data-as-a-service platform that lets sales and marketing data providers deliver their data straight into customers' CRM and marketing automation systems. Founded in 2015 and headquartered in Rhode Island, it was acquired by Rhetorik Global in February 2022.

What Datarista does

Data provider integrations: ready connections into Salesforce, Microsoft Dynamics, HubSpot, Marketo and Eloqua, set up by configuration rather than code.
Automated append and update: matching a provider's records against a customer's data, adding the licensed fields and keeping them current.
Record search: letting end customers look up and add new account and contact records inside their own tools.
Flexible deployments: full or partial file installs, standard field sets or custom builds without drawing on the provider's engineers.

Who it works with

Its customers are companies that sell B2B account and contact data and want it used inside their clients' sales and marketing platforms. It says it has served national brands.

Key facts

Based in: Rhode Island, US
Founded: 2015
Ownership: acquired by Rhetorik Global in February 2022
Platforms: Salesforce, Microsoft Dynamics, HubSpot, Marketo, Eloqua

Summary written by TrustList from the business's own published information, Nov 2026.

Categories & features

Datarista rankings

Datarista is ranked on 5 TrustList rankings: #7 on 1, #11 on 1, #13 on 1, #20 on 1 and #30 on 1.

Every ranking orders its listings by their reviews, how complete the profile is and the Trust Score. Datarista has no reviews yet and 3 of the 10 profile details we look for. Where no listing on a page has been reviewed, the order follows the profiles alone.

Cloud consulting company · 5 rankings

#7of 35
Crm
It is the only one of the 35 here listing marketing automation and one of 3 here listing engineering.
Its profile: “Rather than building a separate integration for each customer, a provider uses the platform to connect its data into the CRM and marketing automation systems its buyers already run, including Salesforce, Microsoft Dynamics, HubSpot, Marketo and Eloqua.”
Of the 35 here, 32 also cover cloud and 18 also cover salesforce; 2 also work in York.
Behind ELOGICSOFT.COM, ahead of CRM Masters Infotech LLP.
#11of 44
Marketing
It is one of 2 here listing .NET and one of 13 here listing CRM.
Its profile: “Rather than building a separate integration for each customer, a provider uses the platform to connect its data into the CRM and marketing automation systems its buyers already run, including Salesforce, Microsoft Dynamics, HubSpot, Marketo and Eloqua.”
Of the 44 here, 21 also cover information technology and 18 also cover security; 3 also work in California and 2 also work in Southern California.
Behind Customer Success Technology Pvt Ltd, ahead of DecisivEdge, LLC.
#13of 41
Sales
It is one of 19 here listing automation.
Its profile: “Its customers are companies selling business data, who want buyers to use it inside their sales and marketing platforms.”
Of the 41 here, 19 also cover automation and 18 also cover CRM; 4 also work in Nice and 3 also work in New York.
Behind DareData Engineering, ahead of DBAccess.
#20of 49
Automation
It is the only one of the 49 here listing marketing automation and one of 3 here listing .NET.
Its profile: “Rather than building a separate integration for each customer, a provider uses the platform to connect its data into the CRM and marketing automation systems its buyers already run, including Salesforce, Microsoft Dynamics, HubSpot, Marketo and Eloqua.”
Of the 49 here, 26 also cover financial services and 18 also cover medical; 2 also work in United States and 2 also work in Fleet.
Behind DareData Engineering, ahead of Devopsity.
#30of 35
Net
It is the only one of the 35 here listing marketing automation and one of 3 here listing automation.
Of the 35 here, 26 also cover web development and 23 also cover JavaScript; 2 also work in Pune.
Behind CrowdAr, ahead of Healimpilo.