Datarista

Datarista built a data-as-a-service platform that lets sales and marketing data providers deliver their data straight into customers' CRM and marketing automation systems. Founded in 2015 and headquartered in Rhode Island, it was acquired by Rhetorik Global in February 2022.

What Datarista offers

• Data provider integrations — ready connections into Salesforce, Microsoft Dynamics, HubSpot, Marketo and Eloqua, set up by configuration rather than code.
• Automated append and update — matching a provider's records against a customer's data, adding the licensed fields and keeping them current.
• Record search — letting end customers look up and add new account and contact records inside their own tools.
• Flexible deployments — full or partial file installs, standard field sets or custom builds without drawing on the provider's engineers.

Who it works with

Its customers are companies that sell B2B account and contact data and want it used inside their clients' sales and marketing platforms. It says it has served national brands.

Key facts

• Based in: Rhode Island, US
• Founded: 2015
• Ownership: acquired by Rhetorik Global in February 2022
• Platforms: Salesforce, Microsoft Dynamics, HubSpot, Marketo, Eloqua