DHS Digital

A Chicago agency that ties search, ads and web work together

DHS Digital is a digital technology and marketing agency in Chicago. Its home page says its approach is to diversify a client's digital marketing and so raise return on investment and profitability while cutting overall ad spend. It also notes that more visits come from mobile devices than from desktops, and says it designs campaigns that speak to the mobile user in particular.

Paid search and the local map

Pay per click management is the lead service. The agency manages paid listings on Google and Microsoft's advertising platforms to reach new customers, and also offers search engine marketing meant to raise a client's placement both organically and through ads. Local visibility gets its own mention: Google Maps optimization is called an important piece of any local marketing plan.

Links, content and conversion

Link building and content are described as a lasting part of search engine optimization. The agency says it will analyze a client's website and set out a suitable conversion rate strategy to turn visitors into customers. It also offers real-time reporting and technical audits aimed at specific areas of a client's digital marketing.

Social media and email

Social media marketing strategies are said to be conceived for the brand and audience in question, with real-time social media analytics supporting them. The agency also produces custom email templates that match a brand's voice.

Reputation management

Another service examines negative material about a brand and answers it with sentiment analysis and press release distribution.

Websites and compliance

The team says it specializes in web design and e-commerce at accessible rates, and has built member-based sites that work with mobile phones, a charity site that collects donations and business sites reworked for lead generation. It also lists CCPA and GDPR compliance as a service next to pay per click management.

What it promises

The agency says its work connects clients with pre-qualified customers, saves time and money, and rests on an experienced team. Its site invites visitors to request a free quote and shows case studies.