Invoca

Invoca provides software that records and analyses inbound phone calls and connects them to the marketing that produced them. Its current pitch is AI agents and analytics that engage, qualify and route buyers moving between online and offline channels.

Services

• Marketing attribution: tying paid search and digital advertising to the calls and revenue they bring in.
• Contact centre tools: automated quality management and coaching insight to lift agent performance and conversion rates.
• Multi-location support: call handling and conversion improvements across franchises and branches.
• AI insights: Signal AI analysis of conversations to guide marketing and sales decisions.
• Integrations: links to ad platforms, marketing technology, CRM systems and contact-centre-as-a-service products.

Who it works with

Marketing, sales and contact centre teams at consumer-facing brands. Sectors mentioned include healthcare, and the site describes work with franchise networks and businesses with many locations.

Key facts

• UK presence: a dedicated UK site
• Platform focus: call tracking, analytics and attribution