dunnhumby

dunnhumby is a customer data science company. It combines shopper data, AI and retail experience to help retailers and consumer brands understand how people buy.

Products and services

• Range, pricing and promotion: using customer insight to shape what is stocked, priced and merchandised.
• Loyalty and personalisation: tailored offers to raise engagement and repeat visits.
• Retail media: helping retailers earn from media and link it to shopper engagement.
• Joint business planning: data-based plans shared between retailers and brands.
• Strategy: customer, data and AI advice.

Who it works with

Retailers, including grocers, and consumer brands, in the UK, EMEA and the United States.

Key facts

• Research: publishes a US grocery retailer preference index and a consumer trends tracker for EMEA
• Recognition: listed by Forrester among loyalty services providers