FX Digital

Connected TV and OTT apps from London

From London, FX Digital designs and builds connected TV and OTT applications. Its clients are media, entertainment and technology brands that want to reach viewers through smart TVs and streaming devices. The company has offices in London and Barcelona, and it positions its work as connected TV first, with the app built for the living room rather than adapted from a phone.

Devices, platforms and consoles

Apps are built for smart TVs from manufacturers including Samsung, LG, Sony and Panasonic, running on platforms such as Tizen, webOS and Android TV, and for operator environments such as RDK. Set-top boxes and streaming sticks include Roku and Amazon Fire TV, and the company also covers Amazon's Vega OS and Chromecast. Console apps for PlayStation and Xbox are built around the controller. Its in-house Roku and video player teams provide specialist support.

Design, testing and video players

Services include product experts who advise on target devices and regions, user flows and designs, and user stories that guide cross-functional teams. Video player development and monetisation advice are offered. Quality assurance combines manual and automated testing across the full user journey, with load testing and nightly automation, supported by a device test lab that the firm lists at more than 200 devices.

Partnerships and projects

FX Digital is an official member of the partner programme for Lightning, an open-source, lightweight framework and software development kit for building TV apps. Its projects include a sports streaming app for a German broadcaster, a global scaling project for the streaming service BritBox and test automation work for Odido. The company also says it is a regular participant in industry events on streaming and connected TV.