CYG Contact Center

Telemarketing, collections and contact center work

CYG Contact Center handles telemarketing, collections and customer management for partner businesses. Its work suits partner businesses that prefer to have their own customers reached by telephone, text message or automated menus. The company describes its core task as managing the relationship and communication between a business and its customers, carried out to a high standard by a trained team.

Inbound and outbound sales campaigns

The firm receives and makes calls to potential customers for sales campaigns. Its inbound and outbound work is aimed at closing a sale, whether the call comes from the client's prospect or from a list the client provides. The company presents these campaigns as a way to turn conversations into business for the partner company.

Customer service campaigns

Customer service campaigns handle the questions, needs and concerns of a client's customers. The company says customer service is the main channel through which a business communicates with its customers, so it treats each call as part of that relationship and resolves issues on behalf of the client.

Satisfaction surveys

CYG runs customer satisfaction surveys that gauge customers views of the business, its products and its services. The results are intended to give a client an honest picture of how it is seen, which the firm says is important for any business that wants to improve.

Automatic call distribution and dialing

The firm distributes calls across its agents with an automatic call distribution system and an auto dialer, which decides which agent should take each call. The company says this automates the handling of calls so that the right person picks up quickly.

Bulk SMS and interactive voice menus

Bulk text messaging is offered with immediate replies, so that a client can contact many customers quickly and receive answers. Automated interactive response menus collect or provide information without an agent, so a partner business can serve its customers around the clock if needed.

Toll-free numbers and database cleaning

CYG answers calls to toll-free 01 800 numbers, assisting callers and giving them the information they need. It also cleans client databases, calling customers to confirm that their contact details are correct so that a business is communicating with the right people.

Collections and specialized management

Collections and specialized management are a central part of the work. The company says its client information is kept in the cloud and watched live, and it describes a set of solutions for each type of business rather than a single package for all of them. Its contact center solutions combine strategy, infrastructure and a qualified team to deliver messages to customers in a clear way.