Brand Chemistry

Brand Chemistry is a brand and go-to-market consultancy for business-to-business companies, often shortened to Bc. Its view is that most B2B firms have a positioning problem rather than a messaging one, so it starts by finding that root cause before any campaign work.

What Brand Chemistry does

• Brand strategy: setting out what a company stands for and why buyers should care, for both corporate and product brands.
• Product storytelling: turning positioning into a narrative buyers recognise, which helps technical teams explain commercial value.
• Go-to-market strategy: a plan for taking the positioning to market, delivered as a direction with actions behind it.
• B2B marketing support: earlier work has covered buyer research, inbound marketing, account-based marketing, sales enablement and website UX.

Clients

B2B companies whose product is strong but poorly understood in the market, including technical businesses. SAGE Group's marketing lead is quoted on its site describing work on its go-to-market strategy.

Key facts

• Focus: B2B brands
• Services order: brand strategy, then storytelling, then go-to-market