IVICUO

IVICUO is a consultancy for business-to-business companies that want their revenue figures to be reliable and easier to predict. It began as a marketing operations practice and now describes its offer as revenue operations. The team lines up processes, data and systems across marketing, sales and customer success.

What IVICUO offers

• Revenue operations consulting: agreeing which metrics matter and making sure teams trust them.
• Marketing automation: setting up inbound programmes and tools such as Pardot.
• Customer journey mapping: reviewing each touch point between buyer and company.
• Web analytics setup: tracking that supports decision-making.
• Plan follow-up: regular reviews of results against targets.

Customers and markets

Its clients are B2B scale-ups, and team members have worked with early-stage startups and multinationals across many sectors.

Key facts

• Specialism: B2B growth and revenue operations
• Certification: its founder is a Certified Pardot Consultant