inSegment

inSegment is a full-service digital marketing agency based in Boston, Massachusetts. The name reflects its method, which starts with research to decide which audience segments a client should target.

Services

• Website design and development: sites built for conversion, with hosting, security and maintenance.
• Search and paid media: search engine optimisation, paid search management and display advertising.
• Lead generation: account-based marketing, content syndication, lead nurturing and email marketing.
• Creative work: brand assets, messaging and podcast and radio advertising.
• Analytics: reporting, testing and competitor insight to guide decisions.
• AI search visibility: work to improve how clients appear on generative AI platforms.

Customers and markets

Industries named include financial services, business technology, higher education, and labour and trade unions. Client names shown include a university alumni association, a centre for the blind and a rental firm.

Key facts

• Based in: Boston, Massachusetts, USA
• Type: full-service digital marketing agency