
Epsilon

We have assisted companies in over 40 different industries Read just a few of our client Case Studies to get an idea of some of our results
How long has it been since you did a real analysis of your competition? Do you know how you stack up against them? Are you lagging behind? Do you even know who your potential customers view as your competitors? You can get prompt answers to these questions
Now is the time to get your customized competitive analysis This isn’t just some software program that tells you how you rank on Google against your competitors Our team of seasoned marketers look beyond the data that software programs produce
Competitive analysis done correctly, will help your company develop a strategic marketing plan The analysis can spot trends in your industry, uncover under served markets, reveal new product or service offerings, and help you decide on a competitive pricing model
What really is digital marketing? Digital marketing means many things to many people To some, it's just getting your website up and running and then jumping into Google Adwords For others, you're not doing digital marketing unless you're doing social media For us, marketing encompasses the traditional aspects of product (what you're selling), price (at what price), promotions (everything from advertising, publicity, to sales) and placement (how the customer or client receives their product or service) Marketing entails the fundamentals, such as the life of the lead and life cycle of your product or service It involves knowing your target audience and connecting with them to solve a problem
You see, everyone buys a product or service to solve a problem Some problems are easy You're hungry, and you buy food Other problems are more complex You need to grow your company, but you're not sure what to do first You try to solve the problem by telling your prospects all about the widget you're selling A Harvard marketing professor, Theodore Levitt, once said “People don’t want to buy a quarter-inch drill They want a quarter-inch hole ” Too many marketers are talking about the quarter-inch drill and not the quarter-inch hole
So, to us, marketing pretty much touches all parts of the business If you're spending money to get leads but the person answering your phone is rude or just plain bored, you're not completing the circle of marketing In fact, you're wasting your money For example, let's take a home service company, such as a plumber They are spending money on Google Adwords However, their service person doesn't answer all the customer's questions Plus, the service person doesn't show identification or wear a uniform That means the company is most likely skipping a big part of the marketing These little things may add up to losing a prospect or client, thus increasing your advertising and marketing budget
Digital marketing doesn't stop when you get a lead It doesn't stop when you have a paying customer It doesn't stop when a client receives their service or product A good digital marketing company will give you tactical marketing plans to leverage clients and increase client's life time value
Sorry if you were expecting to read all about our whiz-bang digital marketing services such as search engine optimization, or how we're the best at Adwords management, or how our website designers are the top in the industry Above all, ePlus Marketing is a company that focuses on our client's results and to do that we focus on a complete marketing strategy and not placing clients into the next shinny thing Over 20 years of experience taught us that most managers want to know more about a company's approach to marketing rather than the technical aspect of the service So, as referenced above, we're talking more about the quarter-inch hole rather than drill
For a true digital marketing company to succeed and drive results, they first have to really understand marketing Most companies don't want just a website, they want leads and sales They don't want to be on social media to be cool, they want results Without really knowing what marketing really is, most companies are missing the main foundation of what makes things work Sure, you may get some sales and some leads, but if you truly want to have your marketing working efficiently you need a complete marketing strategy that is customized for your company, your industry, with your unique set of circumstances and your budget
If you're on this website you most likely are looking for a solution to your sales and marketing problems Or you're a competitor looking to check out the competition :) That's okay we're used to competitors checking us out But this is about the business owner, chief marketing officer, marketing director, product manager or VP of Marketing trying to find out if we can help solve their marketing problems They want to grow their sales or increase leads and their current solution is not performing
Most of our clients tell us that they want to take their business to "the next level" Of course the "next level" is defined by them and is different for most people in some regards When you boil it down it ultimately comes to increasing sales, market share and profitability Here's a list of what clients tell us about their previous situation:
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