EkGhanti Services

EkGhanti Services offers a telephony and customer engagement platform built on ordinary mobile phone calls. Its idea is that anyone can place a call, so a voice service reaches people without smartphones or broadband. It targets customer care centres that want automated and personalised contact.

What EkGhanti Services offers

• Missed-call lead generation — campaigns where a caller rings and hangs up to show interest.
• Missed-call banking features — banking functions triggered by a missed call.
• IVR systems — automated voice menus with advanced settings and customisation.
• Callback centres — converting existing call centres to call back customers so they avoid waiting.
• Automated voice interaction — inbound and outbound calls handled by an automated system.

Who it works with

Banks and other organisations serving every segment and demographic, and customer care teams looking to improve satisfaction and reporting.

Key facts

• Channel: cellular voice calls
• Platform: a single telephony platform covering inbound and outbound operations
• Focus: customer engagement and analytics for care centres