Easy Leads

Easy Leads is an Australian phone-based sales and contact service. It began in 2013, when many firms were sending call work offshore, and set out to offer a call centre located in Australia. It is a sister company to Forrest Marketing Group, a B2B contact centre and lead generation business set up in 2006.

What Easy Leads does

• Outbound calling: data-driven calls to customers or prospects on behalf of a client.
• Lead generation and appointment setting: building a sales pipeline and turning lightly qualified leads into meetings.
• Outsourced sales: a sales team provided permanently or as needed.
• Telefundraising: calls to donors and prospective donors, from new donor acquisition to bequests, under the Easy Raise name.
• Inbound customer service: a dedicated team handling incoming calls to agreed service levels.

Who it serves

Businesses and charities that want campaigns run by phone. Programmes are designed around each client's organisation and desired outcomes.

Key facts

• Founded: 2013
• Location of agents: Australia
• Related company: Forrest Marketing Group