DemandZEN

DemandZEN is a lead generation company that books sales meetings for B2B technology businesses. Rather than buying contact lists, it researches each target account itself and combines technology with human judgement to run outbound account-based programmes that feed a client's pipeline.

Products and services

• Appointment setting: scheduling meetings between a client's sales executives and decision makers at target accounts.
• Outsourced inside sales: an external sales development team that can add to a client's own reps.
• Account-based campaigns: outreach built around the client's ideal customer profile.
• Contact research: an in-house team that identifies the buying group at each account and verifies contact details.
• Inbound follow-up: working inbound leads from target accounts alongside outbound activity.

Who it works with

Its clients are technology companies selling to other businesses. Published case studies cover pipeline work for Deduce and a large deal for Zenefits.

Key facts

• Founded: 2014
• Also offers: event support for sales campaigns