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Brand Journalists

Franchise development agency building recruitment websites and running lead generation and content marketing for franchisors

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About Brand Journalists

Brand Journalists is a marketing agency that specialises in franchise development. It helps franchise systems find and win new franchisees, using storytelling and targeted content rather than generic lead buying.

Products and services

  • Franchise recruitment websites: its main speciality, sites built to attract prospective franchisees.
  • Franchise lead generation: content-led campaigns aimed at qualified candidates.
  • Content marketing: material that tells a franchise brand's story and value to buyers.
  • PPC, SEO and SEM: paid and organic search for franchise development.
  • Franchise sales consulting: advice on the recruitment and sales process.
  • Video and podcasts: video production and its podcast, What The Franchise?

Who it works with

Its clients are franchise brands and their development teams. It says it has worked with more than 120 franchise brands over the past decade.

Key facts

  • Speciality: franchise development marketing
  • Podcast: What The Franchise?
  • Track record: more than 120 franchise brands served over ten years

Profile written by TrustList from the business's own published information, Sep 2026.

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