Profusion

Data, AI and adaptive CRM services

Operating from the UK, Profusion offers data and marketing services, and its website now says it is part of Atombit. The firm describes its work as ranging from consultancy advice to the creation and running of innovation projects and marketing campaigns, with a focus on giving businesses of any size the tools to get the most from AI and their data. Its clients have included retailers, fast-moving consumer goods companies, small and medium-sized businesses and financial services firms.

Data and AI infrastructure

The data and AI service covers everything from building the data infrastructure a business relies on to designing and deploying AI solutions. The company says its team of data engineers, software developers, analysts, scientists and cyber security specialists carries this work through from start to finish, so the AI tools a client uses rest on sound data.

Adaptive CRM agency

The adaptive CRM agency offers a complete package for customer relationship management. Work spans moving a client's platform, shaping the strategy, and carrying through campaign management and execution. The company says it blends digital marketing and data science in a CRM strategy that changes as the business and its customers change, so the system keeps meeting new needs over time.

Consultancy and innovation projects

Consultancy covers advice on how a business can use data and technology, and the company also runs innovation projects. These are paired with marketing campaigns, so that an idea can be tested in the market rather than only described on paper.

Data science and analysis

The firm's data science work applies analysis to customer and commercial data. The company says that its data science is built on the expertise of engineers, developers, analysts and scientists, and that it uses that expertise to shape solutions to each client's situation.

Partnerships and research

The company says its partnerships with universities and other organisations let it bring academic thinking into the solutions it offers. It frames these partnerships as a way to keep its client work current with research and best practice.

Values and approach

The company describes a set of values, including a focus on clients, a commitment to excellence, honesty and transparency, teamwork and a purpose beyond the work itself. It says it aims to give clients a responsive and creative service, with its advice and delivery held to a high standard.