Buxton

Buxton is a location intelligence and consumer analytics provider that helps organisations decide where to open and how to run their sites. It is now part of Audiense, where it forms the in-person location offering.

Products and services

• SCOUT platform: a web-based tool for market planning, whitespace analysis and geographic reporting.
• Site scoring: forecasting how a specific location may perform from nearby consumers and competitors.
• Trade area analysis: sizing the area a site draws from and how many locations a market can support.
• Customer profiling: describing the highest-value customers and finding more like them.
• Foot traffic data: visit patterns to add context to location choices.

Who it serves

Healthcare systems, restaurants, hospitality groups and retailers, including franchise brands planning expansion. Real estate planners use it for market evaluation and marketers for local insight.

Key facts

• Founded: 1994
• Security: third-party attestation to SOC 2 Type II and HITRUST standards
• Owner: Audiense