Cardinal Path

Cardinal Path is a digital marketing, analytics and data science consultancy that helps brands get more from their data. Its work centres on the Google Marketing Platform, which it helps brands and agencies deploy as one integrated suite.

Services

• Google Marketing Platform deployment: setting up the platform as a fully integrated suite.
• Analytics programs: analytics ecosystems built on a client's technology stack.
• Testing and optimisation: reporting, analysis, testing and optimisation programs that improve results.
• Tag management: server-side tag management that improves governance and data collection transparency.
• Attribution: data-driven attribution in GA4 to show which actions drive results.

Who it serves

Its published examples include a tire manufacturer and a technology business selling B2B, and an appliance manufacturer and a wireless carrier selling B2C.

Key facts

• Partner status: Google Marketing Platform partner and Google Analytics 360 Sales Partner.
• Platforms: Google Analytics 4 (GA4), Google Analytics 360 and Google Marketing Platform.