Cardinal Path

Delivering a Modern Martech Stack: Google Marketing Platform

Google Marketing Platform (GMP) helps brands meet the new and emerging challenges head-on

As a leading GMP partner and the world’s largest Google Analytics 360 Sales Partner, we help our clients deploy the Google Marketing Platform as a fully integrated suite for robust upstream capabilities

Coupled with our proprietary solutions we empower brands and agencies to provide an optimized, future-proof, and privacy-hardened digital experience

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Google Optimize to Sunset on September 30, 2023

Reading Time: 2 minutes Google has officially confirmed today that Optimize, as a product within the Google Marketing Platform, will be sunsetted as of Sep 30, 2023 That includes

Comparing Bounce Rates: Google Analytics 4 versus Universal Analytics

An Overview of Data-Driven Attribution in GA4

Reading Time: 5 minutes What is Data-Driven Attribution (DDA)? Before we begin, this post assumes that you are familiar with the concepts of attribution in general and data-driven attribution

For A Data-Driven Economy

We empower better decision-making by stitching together technology and human capabilities, eliminating costly siloes, and elevating digital maturity across the organization

With best-fit martech, a comprehensive roadmap, and organizational enablement, brands can achieve their full potential and secure a competitive future through Google-powered digital transformation

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Our award-winning team includes analysts, statisticians, data scientists, developers, technologists, and digital marketers from diverse experiences and backgrounds Our highly disciplined team works to extend your expertise and super-charge your organization

A maximized Martech stack to super-charge your organization and streamline digital transformation

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Get news & insights from Merkle - Cardinal Path

New York, NY Chicago, IL Saint John, NB It's confirmed - #GoogleOptimize will be sunset on Sept 30 of this year Read Anthony Mills' @Merkl

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