ERA-IGNITE

ERA-IGNITE is the base of the Reynolds Retail Management System, offered by Reynolds and Reynolds to car dealerships. It joins the main departments of a dealership around one customer record, so the data is available to every application.

What ERA-IGNITE offers

• Parts management — controls parts stock and orders.
• Sales management — supports negotiating and desking a deal.
• Inventory tracking — follows the dealer's vehicles.
• Accounting and service — financial and workshop functions in the same system.
• Single customer file — one name file shared by all applications.
• Reporting and training — reporting tools with built-in training material.

Who it works with

Car dealerships, in both sales and service operations, including remote and virtual customer interactions.