Dealer.com ControlCenter

Dealer.com ControlCenter is the platform and services offering from Dealer.com, a digital marketing provider for car dealerships that forms part of Cox Automotive. It combines dealer websites, advertising and managed marketing support.

What Dealer.com ControlCenter offers

• Personalised websites — dealership sites that adjust content to what each shopper has been browsing.
• Advertising — targeted online ads that follow customers across the internet.
• Marketing services — a team that manages search, social media and other channels.
• Digital retailing — lets buyers complete as much of a deal online as they choose.
• Analytics — website metrics and Cox Automotive data to guide decisions.

Who it works with

Franchised car dealerships. Dealer.com says it works with more than half of all franchised dealerships.

Key facts

• Parent group: Cox Automotive
• Demos: available through a request form
• Focus: vehicle sales, service and customer acquisition for dealers