Hashbrown Systems Private Limited

Software for outdoor advertising campaigns

The firm's main product is the OOH Suite, a set of platforms that covers an outdoor advertising campaign from planning and execution through to monitoring and administration. According to the company, the suite draws on data analytics, machine learning and geospatial intelligence, so that location-based evidence can inform a campaign before launch, check it while it runs and review it afterwards. It is sold as part of an integrated out-of-home technology stack.

Independent checks on branding and outdoor campaigns

Alongside its software, Hashbrown offers monitoring, audit and verification work for brands, advertisers and agencies. Its teams check whether retail branding and outdoor advertising have appeared as agreed, which gives clients a way to confirm what was delivered rather than relying on the media owner's report. The company presents this as a route to transparency and accountability in a sector where placement is often hard to verify.

Traffic measurement and location analysis

The business also measures and classifies road traffic. The work is meant to help planners choose sites and to give marketers a clearer view of how roadside exposure relates to the outcomes they track. Under its geographic information services, the company says it can identify suitable advertising locations, describe audience behaviour and manage physical assets with precision.

Trading systems and quantitative finance

For financial institutions, market advisories and asset managers, the company describes a quantitative practice. Its data scientists, developers and analysts have worked on trade automation across NASDAQ, NSE and NYSE. The company says this work covers pre-trade, at-trade and post-trade risk management, helping firms manage exposure in fast-moving markets.

E-commerce, mobile and cloud builds

The firm builds responsive e-commerce applications and mobile apps, usually delivered on cloud infrastructure that can grow with demand without a matching rise in cost. Its engineers also apply machine learning to product recommendations, demand estimation and supply chain planning. The company's stated aim with these projects is to let retailers spend their effort on sales and fulfilment rather than on running IT infrastructure.

Clients across media, retail and finance

Its customers include agencies that buy media space, retailers, financial firms and asset managers. One case concerns the largest media agency by volume in its market, which services advertisers whose products reach rural and semi-urban areas as well as large cities. The company says it built a system that ensured full compliance, eliminated pilferage and created clear accountability where none existed before. It also reports that one brand's revenue from product sales rose by more than 125 percent after a cloud-based redesign of its sales mechanism.