GALAHAD

Galahad is an artificial intelligence company that designs, customises and deploys recommender systems. Its aim is to help clients personalise what each customer sees, so that the client's business can grow.

What Galahad offers

• Acceleration plan: a personalisation readiness assessment, followed by a strategy, recommendations and an implementation roadmap.
• Rapid start intelligence: an automated recommender that can use a client's existing models and customer segments, with optional predictive models to fill gaps.
• Integration and setup: a customised interface for setting personalisation rules, plus APIs that connect the system to a client's data and to its sales and marketing tools.
• Testing and measurement: a framework that measures the benefit to customers and the business, including multi-touch attribution.
• Continuous learning: an architecture in which the model updates itself from actual results data.

Who it serves

Clients across a broad range of industries that want to personalise their customer experience.

Key facts

• Platform: a recommender system with a user interface and APIs
• Predictive models: a suite covering customer growth, retention and price elasticity