BrandStar Tech

BrandStar Tech is the technology division of BrandStar, a media company whose educational programming and branded entertainment has aired on Lifetime and Fox Business. The division grew out of the team that supported that group's work behind the scenes for around 25 years.

What BrandStar Tech offers

• Lead generation and marketing automation — covers lead list research, email campaigns, conversion work and data dashboards.
• Web, mobile and software development — builds B2B and direct-to-consumer content and commerce products.
• Business intelligence and process automation — custom dashboards for reporting and analytics, plus automated workflows.
• White-label development — supplies outsourced SaaS and platform projects for other brands, or works as a joint venture partner.
• Own platforms — develops its own internal SaaS and platform products, marketed as BrandStar Originals.
• Virtual experiences — offers BrandStar Virtual Xperiences (BVX).

Who it works with

Companies wanting marketing technology or software teams, and external brand partners under licensing agreements. One testimonial comes from the founder of a training business that had previously emailed purchased lists without a CRM.