BrandStar Tech

Twenty-five years of behind-the-scenes technology work for a media producer lie behind this software and marketing technology business, which is the technology arm of BrandStar, a company known for educational programming and branded entertainment that has aired nationally on the Lifetime and Fox Business networks. The tech team grew out of the group that supported that production work, and it now sells its services to outside organizations.

Lead generation and marketing automation

The first service line is lead management and marketing technology. It runs from lead list research and creation through email campaigns and conversion optimization to data dashboards, with the stated goal of helping a company talk to its audience on the right device at the moment of interest. One case it describes involved a small business whose team was sending semi-personalized emails to purchased lists with no customer records system or tracking. The company supplied intent-based prospect lists, cleaned and enriched the records, put a CRM in place and added analytics, mixing sequenced email with voice and social outreach.

Building software

Web, mobile and software application design and development serves business customers and consumers alike, with content and commerce products for each. Examples it describes include a platform for a health technology company that brought practice management, electronic prescriptions, electronic medical records and drug reference into one product, replacing a disjointed paper-based process, and 120 mobile screen designs for a carrier-partnered app released across the United States.

Business intelligence and automation

The company builds custom dashboards for visual and predictive reporting, and automates processes so that staff and existing infrastructure achieve more. It also supports digital transformation projects, such as one for a media and advertising services company.

White-label work and its own products

It takes on outsourced software-as-a-service and platform projects for other brands as a white-label supplier or joint venture partner, and develops its own platforms under the name BrandStar Originals, licensing shows, products and services to outside partners. It also offers BrandStar Virtual Xperiences, abbreviated BVX.