Avarra

Avarra is a San Mateo company that makes an AI avatar platform for sales and customer-facing teams. It was founded in 2023 and is led by CEO David Knight. On 6 October 2026 it announced a $17 million Series A led by Duration Ventures, with a strategic investment from Zoom.

What it does

Avarra's avatars learn from experts' conversations and existing materials, then take on defined roles. Its site lists Call Coach for preparation and debriefs, Practice Buyer for simulated prospects, Ride-Along Solutions Engineer for technical and pricing support on live deals, and Sales Coach for product and messaging updates. It also offers scored certification conversations graded against a company's own criteria, website sales development avatars and embedded customer success managers. The platform runs natively on Zoom, and the company says its approach helps teams execute complex sales processes 50% faster than traditional methods. It does not publish the method behind that figure.

Who it serves

The product is aimed at sales teams, sales enablement leaders and sales leadership, plus customers who meet avatars for demos, questions and support. Customers named in the announcement are Elastic, Masimo, Proofpoint, Netskope and Owner.com, and the site also mentions Forescout and Mangomint. The company says several enterprise customers have deployed it to more than 1,000 go-to-market staff.

Key facts

• Founded: 2023
• Headquarters: San Mateo, California
• CEO: David Knight
• Funding: $17 million Series A
• Investors: Duration Ventures (lead), Lightspeed, Draper Associates, GTMfund, Alumni Ventures, Zoom
• Company-reported growth: ARR up more than 400% year over year
• Usage: over 10,000 coaching and role-play sessions a week