Dubit

Dubit works with brands that want to reach young audiences. It combines audience research with playable experiences built inside popular games and with digital products made alongside young people. The agency has run work for well-known entertainment and consumer names.

What Dubit offers

• Research — surveys of young people over a decade, used to explain what they care about and how they behave.
• Games and worlds — builds branded experiences in Roblox, Fortnite and Minecraft, including live events and pop-up zones.
• Avatar apparel and immersive commerce — places branded items that players wear in-game.
• Game network placements — puts a brand into a network of more than a hundred existing games.
• Digital products — designs consumer apps and learning tools with research-led design.
• AI agents — uses agents to speed up data analysis.

Who it works with

Clients named on its site include Maybelline, Unilever and Kraft, and music and entertainment organisations for events in Roblox.

Key facts

• Focus: Gen Z and Gen Alpha audiences
• Platforms: Roblox, Fortnite and Minecraft