Continuum

Continuum is a data analytics business in Indonesia that turns social media conversations into economic and marketing insight. It has built a data centre that collects discussion, trends and economic signals from social platforms, and uses them to model how current strategies may play out.

What Continuum offers

• Indeks Konsumen (IKON) Indonesia — a daily consumer index built from public talk about income, spending, purchasing power and taxes, scored by sentiment.
• IKON Dashboard — charts and graphs giving a quick visual view of the index.
• IKON Report — detailed analysis of the index, tailored to a client's industry and area of interest.
• Ministry openness index — an index tracking how open government ministries are in the digital era.

Who it works with

Continuum serves businesses and other stakeholders that want to understand consumers and the value of brands and issues.