Brainz Studios

Brainz Studios is an immersive creative studio in Prague that makes virtual reality (VR) and augmented reality (AR) projects for brands, events and cultural organisations. Trading online as Brainz Immersive, it belongs to the wider Brainz Studios group, and its portfolio runs from product configurators to art installations.

Services

• VR games and brand experiences: gamified pieces such as an arcade game about clean electricity for the ČEZ Energy Zone and a drive through Škoda's history.
• AR training platforms: a HoloLens pilot that let Škoda maintenance staff inspect machines without a printed manual.
• AR product apps: an app for a shading manufacturer that lets users preview blinds, shutters, awnings and pergolas on their own home.
• XR configurators: interactive tools that show products in virtual or augmented form.
• Immersive film and art: the VR film Darkening, about living with depression, which premiered at the Venice film festival, and an AR art route for Prague's Signal festival.

Customers and markets

Clients named on its site include ČEZ Group, Škoda Auto, the Signal festival and Vogue CS, whose launch exhibition used AR to reveal hidden content.

Key facts

• Based in: Prague
• Group: part of the Brainz Studios group
• Platforms: VR headsets, mobile AR and Microsoft HoloLens