Archetype agency

Archetype agency is an international communications and marketing firm that pairs the pace of a start-up with the scale of a global network. Its background is more than four decades of work telling the stories of technology companies.

Services

• Communications: strategic PR and communications planning for brands.
• Brand strategy: defining how a brand is positioned and what makes it different.
• Creative work: campaign concepts and produced content.
• Digital marketing: digital programmes that extend a brand's reach.

Customers and markets

Brands, especially in technology, including clients across North America. It has run coverage around events such as CES.

Key facts

• Background: 40+ years in technology storytelling
• Awards: Gold at The Drum Awards for its Ascend work; also recognised by PRWeek as a good place to work