Add Reality

Add Reality is a digital studio that uses 3D software to create immersive experiences for businesses. Its projects range from browser-based 3D spaces and AR/VR apps to physical installations, with the aim of improving how companies operate and how customers engage with them.

What Add Reality offers

• Interactive digital twins — web-based 3D versions of real spaces and products.
• Immersive retail planning and ecommerce — virtual stores and 3D shopping experiences, plus in-store interactive installations that draw shoppers into physical shops.
• Augmented reality — WebAR that runs in a browser without an app, AR print for events, and custom apps with step-by-step AR instructions for training, maintenance and manufacturing.
• Architectural visualisation — lets architects view models at full size or to scale, with alternative finishes.
• Projection mapping — animated content projected onto real-world surfaces.
• Print management and sourcing — sources promotional items through a partner network, alongside film and editing services.

Who it works with

The studio's main clients are retailers and design agencies, and it has worked with well-known brands.

Key facts

• Specialisms: AR, VR, 3D web spaces and projection mapping
• Product: Capchella, a web-based AR service for showing products online