LetsNurture

Staff spread across the US, Canada, Brazil, Costa Rica, the UAE and India let LetsNurture, an IT outsourcing firm, build websites, mobile products and AI-led tools for clients from small companies to large enterprises. That cross-border setup means projects can be staffed across several time zones. Alongside outsourced development it offers staff augmentation, in which its developers join a client's own team for the length of a project.

Web and ecommerce builds for growing brands

Web development is the company's most visible service. It builds custom web applications, WordPress websites and online shops on Shopify, and it counts retail among the sectors it serves. Digital marketing sits next to the build: search engine optimization and social media work are offered so that a new site arrives with a plan for being found, rather than being handed to a separate agency. Its web work also includes integration with customer relationship management systems, plugins and payment providers, which connects a storefront to the back office a retailer already uses.

Mobile apps, games and emerging technology

The mobile division builds applications and mobile games. Its emerging technology range covers internet of things software, voice assistant apps, augmented reality and virtual reality applications, and chatbots. Three recent examples describe what this looks like in practice. One is an AI-driven smart mirror for shops that can recommend products to a shopper and update stock in real time. Another is an interactive QR code showcase that lets estate agents give buyers property details, virtual tours and customised experiences on their phones. The third is augmented reality used for real estate marketing.

Managed services and products the firm has built itself

For clients who need continuing help, LetsNurture provides cloud infrastructure implementation, IT project management and staff augmentation. It also offers fixed-cost IT projects for buyers who want a defined scope agreed before work starts. Beyond client work the company has built products of its own: Karconnect, a diagnostics system that reads a vehicle's on-board data, KonnectedArt, an online platform for managing museums and galleries, and a virtual try-on mirror that shows clothing on a shopper using augmented and virtual reality. A food delivery solution is also in its range. Its guides on building apps similar to well-known consumer services, from ride-hailing to telehealth, show the kinds of projects it is positioned to take on.