IW

From Querétaro, Mexico, the agency IW, short for Innovation Workshop, runs digital marketing and digital transformation work for brands, companies and individuals. By its own account, it gives ideas life through a creative process that puts people at the centre, and it asks a simple question of every brief: when, rather than whether, the idea can be made to work.

Apps, web development and custom software

The agency designs and builds apps for iOS and Android, web applications and bespoke software that solves problems across many industries, from the most common to the most unusual. Its website says that if a product can be shown on a screen, the team can build it. Its development services also include user experience design.

Websites, platforms and online shops

IW creates communication platforms and e-commerce sites that help brands position themselves and reach customers online. Its web work covers the design and development of business websites and online stores, built to make a brand easier to find and to buy from.

Digital strategy for reaching a target audience

The digital strategy work covers integrated communication plans designed to bring a brand closer to its target audience. Strategy and execution are handled together, so that the plan built for a client is the one that runs on its channels.

Clients and growth in the Bajio region

Since 2014 the agency has worked with more than 100 brands and companies, national and international. It says this has allowed it to diversify and to become one of the more important agencies in the Bajio region. The team is organised around account roles, digital performance, social media management and an IW Labs unit that handles development work.