ISDG Results Driven Marketing

Marketing questions come in a familiar order for a small company: where to find new customers, how to rank in search, how to find time to write content, whether an agency is worth the money. ISDG Results Driven Marketing in Austin, Texas, structures its sales pitch around these questions and says it brings more than twenty-five years in the industry to the answers.

Strategy before tactics

The agency's position is that no campaign delivers without a solid strategy. A project starts with learning about the business, its audiences and its product lines. From that it sets goals, picks the tactics most likely to reach them and decides how success will be measured. The site describes its customers as small and medium sized companies across many industries, and organizations with complicated stories to tell.

Content that serves several channels

Audiences read the website, social channels, broadcast and print media, so ISDG says it writes original content that tells the company's story, engages prospects, builds search visibility and promotes products. It then places that material where customers are open to receiving it. The agency also reviews tactics a client already uses and builds a content library for them.

Websites and the online side

ISDG builds websites and helps promote them. It treats the site as the place where customers learn about a company's products and mission and judge it before buying. The current page also lists branding, content development, Google Ads, digital marketing and hosting among its areas of experience.

Print as well as digital

The agency separates digital assets from print requirements and offers both. It names a strong brand, a leave-behind brochure that can circulate as a PDF, and trade show graphics as materials it can produce to introduce a company to new prospects.

Getting started

Prospective clients are invited to book a free consultation. According to the site, the agency's aim is to make marketing easier for established and new companies alike, with a range of tools available to help.