Infogestion

Digital transformation advice for Argentine small and medium businesses

Infogestion was set up to accompany small and medium-sized companies in Argentina as they digitise. According to its own pages it has been doing this for more than ten years, and it describes its people as specialists in both business and technology, working on the concrete problems of a company area by area.

How an engagement is organised

The firm builds its offer on four ideas. The first is a team of technical and business advisers who aim at results inside the client's company. The second is a selected network of partner companies that supplies much of the technology it recommends. The third is that the client's own staff pick up the practical knowledge to run the strategy afterwards. The fourth is a commitment to propose solutions that are viable and efficient rather than generic.

The systems it advises on

• ERP: software that links a company's departments and routines and reports in real time.
• Human resources and payroll: one platform for employee records and pay.
• CRM: tools to organise contact with customers and prospects, take over repetitive work and give the sales team a clear structure.
• Business intelligence: control panels and measurements that support decisions and help cut costs.
• E-commerce: an online sales channel that can be linked to the internal management systems.
• Custom applications: software built around a client's core business.

Consulting, training and outsourcing

Beyond software selection, the company offers consulting through a network of specialists in management, administration and technology. It also designs and delivers in-company training meant to improve how a client's internal processes work, and it supplies a team for administrative tasks that a business needs, supported by suitable tools.

Where the work has been applied

Its published case studies cover an industrial manufacturer of ducting and kitchen extraction products, an online seller of technology goods that trades mainly through a large marketplace, and a provincial professional association of pharmacists with more than 80 branches that planned a strategic change of systems. More recent items describe an ERP project for a service organisation, digital order-taking linked to an ERP at a dairy company, and the use of artificial intelligence to lower costs in Argentine small businesses.